Showing posts with label Best of Perfume 2010. Show all posts
Showing posts with label Best of Perfume 2010. Show all posts

Tuesday, December 28, 2010

The Best (and Worst) of Scent in 2010 -- a group blog

I wasn't sure if I should participate in this, as I'm still a relative neophyte in such stellar company. And the choices here are from things I actually have smelled, seen or noticed, as opposed to the entire universe of what's out there -- don't know much about those celeb scents, for example (mainly because I don't have to) but here goes:

Perfumer of the year: Bertrand Duchafour

In memoriam  (discontinued): What does that really mean now? If I had to pick one it would be “Safari.” Not on the Lauren website now, but easily found elsewhere on the Web. Same with YSL’s “Nu,” another favorite. 
The (new) fragrance I loved: by Kilian Love & Tears (Surrender). The best jasmine I’ve tried yet.

Perfume of the year: L’Artisan "Nuit de Tubéreuse", for skillful groundwork and acceptance of the online perfume community as a viable facet of product development. Smells good too.
Trend we can do without: Ambrox/Ambroxan overdose -- like a little too much salt in the soup.

Best vetiver: Le Labo’s “Vetiver 46” 

Most ridiculous celebrity for a scent:  Any, but Matthew McConaughey, who  is rumored to eschew deodorant and most bathing, comes to mind.  
Best celebrity scent: If I have to pick one, “Like This” Tilda Swinton, Etat Libre d’Orange
Best Buzz: L’Artisan’s "Nuit de Tubéreuse" -- they did buzz right

I would have liked to see more of: visually oriented creative marketing like the Atelier Cologne postcards -- conceptual, blessedly free of silly softcore, writhing models and smarmy, heavy-breathing voice-overs

Best new fragrance concept: Calling an aromachemical an aromachemical (as in Escentric Molecules “Molecule 03”) 

Worst ad: Any print ad featuring a greasy naked man -- as in Marc Jacobs

Best ad: The Quay brothers short film for CDG's “Wonderwood” (as an art piece — I doubt that it would move much product)

Favorite Flacon: “Bang” -- it actually looks like a pocket flask that took a bullet, and I hear it wobbles a lot, too

Best natural scent: Dawn Spencer Hurwitz “Eau Natural” (limited edition for the “Mystery of Musk” event) 

Best name of a fragrance company: Escentric Molecules

Best Flanker: Estee Lauder "Sensuous Noir"

Rising star of 2010: Liz Zorn
Best  masculine department store fragrance:  “Midnight in Paris” Van Cleef & Arpels
Best shared niche (unisex): “Eau d’Épices” Tauer Perfumes
Best  feminine department store fragrance: “Kalimantan” Chantecaille

 Best fragrance under $50:  Estee Lauder “Sensuous Noir” 30 ml. size. 
(But really, any. There are so many more alternatives to buying perfume now: online, online discounters, auction sites and flea markets for vintage, decanters, travel sizes, bottle splits: the days when prices were “set” by a manufacturer are long gone.) Meanwhile, here's to Lauder for keeping their prices sane.
Other participating blogs are:
Thanks to Michelyn Camen for coordinating this event!



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